Company founder Bob McNeel opens the conference in conversation rather than presentation. Expect stories from a long history of building Rhino, and his own take on the questions McNeel is wrestling with now: what the forces reshaping the industries we serve — AI among them — mean for where Rhino goes next, and how a new generation of users is shifting expectations. The floor is open throughout: this is the chance to ask what you've been wanting to ask. Jennifer Byrne joins Bob at the end for a brief look at what's changing in marketing, followed by questions.